About the Fellows

ABOUT US

screenshot2014-01-10at11-48-52pmJingle Chen
Director, Branding and Design

The Brand Fellows is a branding and design company in Singapore founded by Jingle Chen. Her experience includes managing a brand and graphic agency for 11 years, serving some of the finest corporations in the world.

She gives advice to designers, art direction for corporate and commercial photo shoots and is the preferred working partner for noted PR companies looking for an experienced eye.

The passionate award-winning and certified brand consultant attracts clients from all industries and has forged a reputation for being a problem solver for her clients who range from MNCs to individual start-ups.

Jingle is capable of sharing insights on branding know-how and the implications on managing day to day design activities for your business. Read more about her framework here.

As a Practising Management Consultant (PMC), certified by Singapore Business Advisors and Consultants Council, Jingle is recognised by SPRING-Singapore to carry out Capability Development Grants (CDG) related branding projects for SMEs.

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Lydia Lok
Director, Business Diagnostic

As a certified Practising Management Consultant (PMC), Lydia provides consultancy in the areas of Business Diagnostics and Planning, Business Strategies (Lead and Content Generation), as well as international expansion and government funding.

Lydia started her career in the Government almost a decade ago. After many years of developing business and social policies (Spring Singapore and the Ministry of Social and Family Development), Lydia fell in love with the passion and just-do spirit of innovation in the start-up world. With that she decided to take the leap to leave her comfortable life for the dynamic start-up world. With her experience from advising hundreds of companies, Lydia has since dedicated her life to helping start-ups disrupt the status quo.

BRANDING & IDENTITY

  • New Businesses
    We help entrepreneurs create a voice that is distinct and memorable for expansion.
  • Existing Business
    We redefine the opportunity and seek ways to educate, lead and support stakeholders in their quest to revalue their brand and identity.
  • Workshops
    Small business or departments of a corporation will benefit from branding workshops tailored to educate and align their PR, Sales and Marketing departments.
  • Business Consultation
    We offer consultation to business owners or franchisors who seek to expand their market on licensing and trademark issues.

GRAPHIC DESIGN

  • Campaign Ideas
    We assist PR companies and clients with creative concepts for toolkits and campaign strategies. Our proposals are highly feasible, practical and value for money.
  • Project Management
    We are resourceful and is able to pull together a team of experienced professionals who have designed, copy write and produce marketing collaterals from all industries.

PHOTOGRAPHY & IMAGERY

  • Stock Imagery
    We have helped private and public organisations conceptualize, art direct and shoot for their photo bank. Our experience range from all genres including interior, food, fashion, people in action and more.
    View portfolio here
  • Corporate Portraits
    Our portraitist is enable to capture the finest photos in studio or any location of your choice.
    View portfolio here

OUR CLIENTS

AEROSPACE
• Boeing International Corporation
• GE Aviation Singapore

BANKING and FINANCE
• Citi
• Standard Chartered Bank

CONSUMER GOODS
• Procter and Gamble
• Motul Lubricants
• Nestlé Singapore
• Unilever Asia
• Kraft Foods
• Guardian Health & Beauty

CONSULTATION
• TÜV SÜD Asia Pacific

ENERGY
• Pavilion Energy

F&B
• La Strada
• Au Jardin
• Bistro Du Vin
• Peperoni Pizzeria
• Canele Patiserrie – Chocolaterie
• The Coffee Connoisseur

 

GOVERNMENT BOARDS
• BCA
• National Cancer Centre, Singapore
• Singapore General Hospital
• Singapore Armed Forces
• Republic of Singapore Air Force
• CSIT
• Singapore Management University

HOSPITALITY

• Fairmont Raffles Hotels & Resorts
• Mandarin Oriental, Singapore
• Fraser Hospitality
• Conrad Hotels and Resorts

MANUFACTURING & IT
• The Dow Chemical Company
• National Instruments
• Invensys
• Hitachi Critical Facilities Protection Pte Ltd
• Rockwell Automation
• BASF
• LSW Civil Engineering Consultants
• HellaAsia Singapore
• SMB United Limited
• Skywave Engineering
• Here Maps by Nokia
• United Technologies Corporation
• Altus Logistics
• Marina Bay Services Pte Ltd

 

PHARMACEUTICAL/ HEALTHCARE
• Janssen Cilag, Johnson & Johnson
• Sanofi Aventis
• LEO Pharma International Singapore
• Invida Holdings
• Best World International
• Parkway Health Group
• China Healthcare Limited
• KK Hospital
• Singapore General Hospital

REAL ESTATE
• Knight Frank Global
• Chiu Teng Enterprises Pte Ltd
• Midview Holdings
• KLW Holdings

WEALTH MANAGEMENT
• Ace Insurance
• Daiwa Wealth Management
• Skye Funds Services

LAW

• Jones Day LLP
• KordaMentha
• Duane Morris Singapore
• Ang and Partners