I am happy that someone understands the brand!

Peter Haag
Executive Director, Marketing
Raffles Hotels & Resorts
Thank you so much!!!
Thank you for your great help and wonderful design for Kao Singapore 50th Commemorative Book. The design and layout are perfectly match with our concept and nicely done for the Kao Book.
Let’s keep in touch for future project.

Yong Hue Yuen
Kao Singapore
We were privileged to have Ms Jingle Chen to work with us on the project.
Throughout the production process, Ms Chen worked very closely with the Editorial Committee. Ms Chen was most professional and meticulous in her scope of work. From suggesting and developing the concept of the book, giving advice during the process, deciding which photos would be appropriate, and supervising the layout and design, she was always efficient, keeping to the timeline and to ensure that the book production was on time and of high quality. Ms Chen was also prompt with requests in making amendments and went out of her way to make time available for the group, which could only meet after office hours.
The Council of the Singapore Physiotherapy Association was very pleased with the book. The concept, layout, storyline was refreshing, captivating and impactful. Members of the Association gave applauding review of the book. The Editorial Committee felt very encouraged and rewarding.
I would like to express my sincere appreciation to Ms Chen for the excellent service rendered.

Dr Er Beng Siong
Chairperson, 50th Anniversary Celebration Committee
Council Member (2012-2014)
Singapore Physiotherapy Association 
We engaged The Brand Fellows to design the theme and wall panels for the official opening event of our research institute. Jingle’s team understood our brief very well and delivered the products before schedule and of high satisfaction. It was a pleasure working with Jingle and I would highly recommend her team for any future design or branding works.

Mr Damien O’Conell
A*Star/ Experimental Drug Development Centre
We started work with The Brand Fellows since 2016 when our company was called DL Edvance. Jingle was very professional in her deliverables, always meeting timelines and thinking ahead for us.
For the past 3 years, DL Edvance has grown to be called Ding Lao Holdings consisting of three business pillars in Technology, Agribusiness and Property Real Estate. Our business has also expanded to incorporate business matching, investment and consultancy services.
Due to our long trusted working relationship, we appointed Jingle to handle all our brands we were managing like Vifarm, Office Origin and Trilland which had overseas exposures.
Her consultancy framework is encompassing and allows our team made up of different industry backgrounds to contribute. She often provide business transformational ideas on top of the brand strategies, ideas and designs. We have benefited from her proactive contribution, vast experiences in various industries and we encourage enterprises to trust her expertise in business and brand strategies in all stages of their developments.

Edwin Chew
Managing Director
Ding Lao Pte Ltd
Presentation went down “extremely well”… sincere thanks Jingle, I’ll definitely work with you again!

Dominic Sherry
Head of Sales – Asia Pacific
Hilton Worldwide
Wanted to send you a quick note to let you know how pleased we are with the offering. This wouldn’t be possible without your leadership. I wouldn’t be able to recommend another corporate design firm, if I was asked for a reference.
Amit Khatwani
Founder & CEO
Optim Group Pte Ltd
Jingle, I like your speed, thank you.  I find your working style suits me very much and I feel very comforted that things are moving along quite nicely.  Thank you for making the process fun and enjoyable for us.
Rose Ramaya
Group General Manager
HR Quest Singapore Pte Ltd
I can’t thank you enough for your comments which are in such depth and have given us so much to think about! I hope you have a great weekend and thank you again, your thoughts have certainly got my brain thinking! We’re still away working but have been giving a huge amount of thought and been having long discussions about your very insightful feedback on our site. We’ve already decided to change the homepage photo and the start button on the video and are thinking about a different strapline!

Geoff Burch
Internationally acknowledged authority on Sales and Customers.
A best selling author and business guru, Geoff has been voted ‘Business Communicator of the Year’ by the UK Speechwriters’ Guild and is considered to be one of Europe’s most exciting and motivational business experts.
From conceptualization to delivery of signature brand and design of collaterals, The Brand Fellows team, helmed by Ms Jingle Chen, has been a delight to work with. Their professionalism and excellent design ideas as well as their prompt responses made the collaboration an easy process and allowed the smooth creation of a new brand identity. Ms Chen’s attention to detail is highly commendable. I also appreciated very much her ability to take in client suggestions and allow the client the opportunity to participate in the design process. I would highly recommend Ms Chen and The Brand Fellows to others who are looking to establish their own brands.

Dr Audrey Looi
MBBS, MMed (Ophth), FRCS (Ed), FAMS
Founder / Consultant Ophthalmologist
Ava Eye Clinic Pte Ltd
We have appointed Jingle from The Brand Fellows to assist us in our branding when we started our skin and aesthetics clinic few years ago.
Jingle was very organized in her approach and had guided us on how to assess our new branding from both a business and design perspective. She has differentiated herself by not being seen as just a “design person”, but someone who puts herself in our shoes and sincerely cares for all the large and minute details, including advising on business innovation and transformation aspects.
She had also accompanied us for meetings with our vendors and was very hands-on and proactive in her participations. As we had 2 complementing brands (One Face® and Face the Facts®) to create at the same time, we were very impressed with Jingle’s ability to strategize and manage both brands concurrently and efficiently.
We have retained much of the brand assets since inception, in which Jingle’s methodology has proven to be encompassing and yet flexible, in a way that has allowed our businesses to  grow healthily with depth and breadth.

Dr David Ng
Face the Facts Skin Creations Pte Ltd


• Boeing International Corporation
• GE Aviation Singapore

• Citi
• Standard Chartered Bank

• Procter and Gamble
• Motul Lubricants
• Nestlé Singapore
• Unilever Asia
• Kraft Foods
• Guardian Health & Beauty

• TÜV SÜD Asia Pacific

• Pavilion Energy

• La Strada
• Au Jardin
• Bistro Du Vin
• Peperoni Pizzeria
• Canele Patiserrie – Chocolaterie
• The Coffee Connoisseur


• National Cancer Centre, Singapore
• Singapore General Hospital
• Singapore Armed Forces
• Republic of Singapore Air Force
• Singapore Management University


• Fairmont Raffles Hotels & Resorts
• Mandarin Oriental, Singapore
• Fraser Hospitality
• Conrad Hotels and Resorts

• The Dow Chemical Company
• National Instruments
• Invensys
• Hitachi Critical Facilities Protection Pte Ltd
• Rockwell Automation
• LSW Civil Engineering Consultants
• HellaAsia Singapore
• SMB United Limited
• Skywave Engineering
• Here Maps by Nokia
• United Technologies Corporation
• Altus Logistics
• Marina Bay Services Pte Ltd


• Janssen Cilag, Johnson & Johnson
• Sanofi Aventis
• LEO Pharma International Singapore
• Invida Holdings
• Best World International
• Parkway Health Group
• China Healthcare Limited
• KK Hospital
• Singapore General Hospital

• Knight Frank Global
• Chiu Teng Enterprises Pte Ltd
• Midview Holdings
• KLW Holdings

• Ace Insurance
• Daiwa Wealth Management
• Skye Funds Services


• Jones Day LLP
• KordaMentha
• Duane Morris Singapore
• Ang and Partners